Telegram is no longer just a messaging app—it has become a powerful marketing channel for businesses. With over 900 million active users worldwide, it’s a platform where communities thrive, conversations happen in real time, and brands can directly connect with potential customers. For B2B companies especially, Telegram offers unique opportunities to engage, qualify, and convert leads.

In this guide, we’ll walk you through how to do marketing on Telegram in 2025, and how tools like AddProcess, combined with Kommo CRM integration, can automate lead qualification to save your sales team hours of manual work.

Direct Communication
Unlike email or ads, Telegram gives you instant, two-way communication with prospects. No spam filters, no algorithms.

Growing Global Audience
Telegram is widely used in Europe, Asia, and Latin America—fast-growing markets for B2B SaaS.

High Engagement Rates
Telegram channels and groups often see open rates of 60–80%, far higher than email campaigns.

Automation-Friendly
Telegram bots and integrations make it easy to automate responses, capture data, and qualify leads at scale.

1. Build a Telegram Channel for Thought Leadership
Share valuable insights, product updates, case studies, and industry news. Position your company as a trusted voice.

2. Create Niche Groups
Groups allow direct engagement with your community. Use them for Q&A sessions, onboarding discussions, or product feedback loops.

3. Use Bots for Engagement
Bots can deliver quizzes, surveys, and lead forms—perfect for capturing interest without friction.

4. Promote via Cross-Channels
Use LinkedIn, email, and paid ads to drive traffic to your Telegram community. Offer exclusive content or incentives for joining.

Here’s where things get powerful. Building an audience on Telegram is step one. Step two is turning that audience into qualified leads without overwhelming your sales team.

That’s what AddProcess does.

• Lead Capture: AddProcess connects with your Telegram bot or group to collect lead details.
• Smart Qualification: Using predefined criteria (budget, role, company size, etc.), leads are automatically scored.
• CRM Sync: Qualified leads are sent directly to Kommo, where your sales team can follow up immediately.
• Real-Time Notifications: Your reps get alerts in Kommo whenever a hot lead comes in.

This means no more spreadsheets, no more manual sorting—just sales-ready leads from your Telegram marketing funnel.

1. A user joins your Telegram group and interacts with your bot.
2. The bot asks qualifying questions (e.g., “What’s your company size?”).
3. AddProcess captures responses, scores the lead, and pushes it into Kommo.
4. Your sales team gets a notification and can engage right away.

Result? Faster responses, higher conversion rates, and less wasted time.

Marketing on Telegram in 2025 isn’t about spamming groups or sending endless promos—it’s about building relationships and automating smartly.

With AddProcess and Kommo integration, your business can capture, qualify, and manage leads directly from Telegram, turning conversations into revenue.

An excellent way to manage all the inquiries that come into your Telegram account is to use AddProcess. This service integrates multiple communication channels, including Telegram, to help you manage your conversations. It's worth noting that AddProcess has special features for travel agencies that will make leads qualification easier to manage.

• If you want to try AddProcess, manage your inquiries capture on Telegram, as well as leads qualification and initial quotes placemnet, click here to create an AddProcess account.